König Pilsener

König Pilsener at Bochum Total

In 2014, König Pilsener was a main sponsor for Bochum Total, an open-air street festival.

Core to König Pilseners brand are the values of passion and effort, so a fun photo booth was designed with that in mind. Instead of just pressing a button, photos were only taken after participants reached more than 60 decibels. So festival goers queued up to scream, sing and cheer to collect a printout of their silly snapshots. They could also share their shenanigans on social media via a custom Facebook page.